MAGNETI MARELLI

Improved product lifecycle management

Magneti Marelli   is an Italian company which deals with development and manufacturing of systems, modules and high-technology components for the automotive industry. A subsidiary of FCA Group, it has 34,000 employees and a turnover of around 5,9 billion euro.

The need and the solutions

The Magneti Marelli Aftermarket Parts & Services division has selected the e-PARTS solution for Aftermarket is the solution that allows OES and companies operating on the Aftermarket segment to manage processes associated to product lifecycle management. It helps them fulfill product sheets with applicability information and cross-reference it with original OEM and competition products and to publish their catalogs in a multi channel mode.

Moreover, the solution allowed Magneti Marelli to automatically manage the data exchange flows to and from all the leading technical catalog publication portals for the Aftermarket, such as TecDoc , and to supply the network of authorized workshops an easy tool to browse products, that is also able to generate new business volumes thanks to its easy use of consultation, information research and online product ordering process.

e-PARTS  provided Magneti Marelli with the answer to new business challenges by automating the product lifecycle management with an open, modern and scalable systems. By enabling them to build a new generation component catalog platform, it helped them manage growth, introduce new client services and boost profitability.

The goals and benefits

Thanks to the e-PARTS solutions, it’s possible to obtain several benefits, reaching a lot of goals  such as simplifying the catalog creation and reducing the management of times and costs .

Other relevant pluses are the quality improvement in the published information, the automation  of contents published in multi-channel mode (web, tablet, PDF) and also – in favor of users – the offer of up-to-date andintuitive tools to identify and order components.

The proposed solutions also aims at achieving a significant increases in the sales of original products and components.

e-PARTS for Aftermarket is the solution that allows companies operating in the Aftermarket segment to manage processes associated to product lifecycle management (PLM). It helps them fulfill product sheets with applicability information and cross-reference it with original OEM and competition products and to publish their catalogs in a multi channel mode.